Roku makes Internet streaming devices that enable consumers to access streaming content through their television. Roku channels offer both free and premium programming, and current offerings include PBS, YouTube, Netflix, Hulu Plus, Amazon Instant Video, HBO Go, Sling TV, and others.
In September 2014, the company announced that cumulative U.S. sales of Roku players had reached 10 million. And in March 2015, Roku received the Frost & Sullivan Market Leadership Award for excellence in capturing the highest market share within its industry. According to the Frost & Sullivan's research, Roku accounts for more than 33% of global Internet streaming devices sold.
Roku holds a dominant 30% market share, making it #1 in the U.S. streaming device market, according to a May 2016 study by Parks Associates, leading Amazon and Google, which tied for 2nd at 22% each. The study also reported that 36% of U.S. broadband households have at least one streaming media player; 50% of all unit sales were sticks.
In January 2017, Roku announced that Roku TV models accounted for 13% of all U.S. smart TV sales. Roku TVs are available from brands including Hisense, Hitachi, Insignia, Sharp and TCL.